Avenue Family Dentistry were creating this postcard campaign to attract new patients and grow their practice. Their target audience for the mailings were families located close to their office. Drawing inspiration from their website and their provided photos, I crafted a fun and welcoming design with a pop of bright blue that would grab the reader’s attention and communicate cleanliness. My favorite part of this card is definitely the little descriptive titles I assigned to the Dr. Leah and her family. I was hoping she (and viewers) would get a kick out of the “supportive husband” bit.