Suit Improv Team

Designing this promotional poster for SUIT was an exciting project! I wanted to keep the underground cellar vibe so I chose washed out black bricks as the background, and gave it a pop of fun with those famed showbiz lights! I opted for that classic stage microphone with faded words indicating audience laughter. This signals to the viewer that this is not a vocal performance, but one of comedy. 

The bottom section of the poster is an organized layout of show information including the date, time, and location of the performance. I also included a CTA and QR code at the foot of the design to make it easier for interested parties to purchase tickets, which in turn, increases sales and attendance.

Within the funky shape of lights sits the revamped logo I designed for the group!  Their original logo (seen in the lower section of the page) includes a tie that plays off the acronym of the group name; I took this a step further by having the tie imagery replace the "i" and integrate it into the logo/group name itself. This creates a more uniform and elevated visual that, in my opinion, increases credibility of the group itself.